This Road Safety Video from the RSA in Ireland appears to push the message quite a bit harder than their UK counterparts.
Warning: Graphic content NSFW.

The scene begins with a young couple hugging by a stone wall in an idyllic Irish countryside setting, a horse and rider pass in the background. The girl looks into the boys eyes to a song “I can’t take my eyes off you”. Two cars appear in the lane, line abreast, the overtaking car swerves in, clips the passed car and begins to roll. The car rolls into the wall pinning the boy hard against the wall and his girlfriend who is sat on top and trapped against her boyfriend by her legs. The passed car swerves to avoid this accident and collides squarely with oncoming traffic, killing the driver of the third car outright and seriously injuring its passenger. The girl at the wall and passenger still alive in the car begin screaming as onlookers both stand in shock and run to assist.
As the scene cuts, the emergency services are on the scene, assisting the car passenger, covering the driver and leading away the shocked driver of the overtaking car who looks back at the girl, being assisted by the fire service and paramedics with her now obviously dead boyfriend still pinned to her legs as she screams in pain and shock.
The video continues with the parents and relatives identifying bodies and holding hospital vigils until we arrive at a court scene where the driver of the overtaking car, in the dock, is told by the presiding authority that he was driving too fast for the circumstances. The girl who was trapped against the wall looks on from her wheelchair. We learn that the accident began as a dog ran in front of the overtaking car.
All in all, this is a very powerful advert when shown to someone with half an imagination as to what can happen when a car crashes. I feel that I may have been shocked sufficiently as to cause me to take less risks (even tho I try not to take many) However, I suspect that a large proportion of the people who drive around at ludicrous speed with little regard for circumstance and condition have limited imagination and an advert like this may be lost on them.
Furthermore, I recall an advert which was briefly touted on television news in the UK from the DfT of a similar theme. I believe this advert may have been blocked by the censors as I have never seen it shown in an advert break. I presume there is always an awkward situation to be had with the censors as the safety agencies want to show people what can happen on the roads but what can happen on the roads is not what would normally pass the censors.
To the best of my recollection, the advert involved a red or black Vauxhall Corsa and an overtaking makeover and a crash/roll into a field, possibly as a result of oncoming traffic.
If anyone can find me a copy of that advert to refresh my mind, I would be much obliged.




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