I had to wonder if Taylor Wimpey (trading under the Bryant Homes brand) was getting just a little desperate today when I received a hand-delivered leaflet offering me free beer at an event in Solihull.
The fellow on the front of this leaflet caught my eye as he appeared to be laughing hysterically at the ‘I’ of ‘If’ in an inebriated state. Clearly there could be mucho beverages on offer.
On opening the leaflet, we discover a woman who seems to be attempting the aspirational ‘look to the sky’ pose so beloved of developers but unfortunately appears more likely to be a drunken ceiling inspector.
The inner page offers you the opportunity to “Get a taste of our stylish homes and Beer Academy this weekend”. The beer academy seems to be a ‘mix your drinks’ tasting session for various obscure brands.
Of course, this event is being thrown by a property developer so at first glance it appears a bit weird. I can only guess the intention is to get the punters as inebriated as possible before attempting to get them to sign on the dotted line for one of their £120k to £235k developments. While this method is commonly used to get corporate clients to sign contracts, it is less commonly used with the general public as it tends to be prohibitively expensive to get that many people drunk enough to be persuaded.
If anyone is interested in attending, the event is apparently being held at a Bryant address on Wharf Lane Solihull on Sat 15th and Sun 16th September from 11:00am to 3:00pm.
There is even the chance to win a years supply of beer which would presumably come in handy when you’re trying to forget how silly you can be with your money when you’re drunk.
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