Kotaku brings news (or rather a press release) announcing that IGA will be partnering with id Software to provide in-game adverts for the forthcoming Quake Live.
I think this is the first official announcement on Quake Live which is to be a ‘free’ (advertisement supported) game played via your web-browser. The engine is based on id Tech 3 (Quake 3) and it could be quite disruptive to corporate networks as huge numbers of people log-on from their work PCs when they ought to be …. ah… working. ;
I’ve no real issue with adverts in-game if the game is otherwise free to play and as long as they don’t hinder the game-play - imagine if shooting an advert jumped you to a webpage mid-game! What does irk me is adverts in premium games such as Enemy Territory QuakeWars. Thankfully, the advertising middleware for that game couldn’t be ported to Linux so I get to play advert free 
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